Magazine advert design

Yesterday and today, we designed our magazine advert which we think looks really effective. Here are the steps that we took when we made it:


Firstly, we looked at the images that we liked and the images that we think will look good as the advertisement for the single. When we looked at examples of adverts that other artists have made we realised that the image is one of the most important parts about the advert as it is the part of the advert that catches peoples eye. Furthermore, from the target audience research we realised that as well as the image being important the font and colours that are used are as important as the image. We decided to use thee image of Alicia and Matthew looking at each other from our music video as we think that this image represents the name of the song and stands out.

This is the first draft of the magazine advert that we created. We wanted a black background with the image but we realised that it looked very harsh and didn't make the image stand out enough. We tried different effects of which we liked, but again didn't look completely effective. When looking at the fonts on the advert I liked the name of the song font and Alicia liked the font that we decided on to have the date  in as it makes the numbers stand out. We decided to use a heart picture above the images as we think that the background looked too simple without it and the heart added to the name of the band. We overall, really liked the heart, font and image so we have decided to keep this but change the colour of the background.

With regards to the second design we decided to keep the background black as we think that it looks good against the white background of the font. One part of the design that we like is the heart as we believe it links to the name of the band. We decided to look at the different effects that we could do to the images which we added to the image. However, we didn't think this looked as effective as it was a very bold fade which stood out too much.

Our final design which we believe is the most effective. The background colour is lighter and stands out more against the images and the font. We also added some reviews at the bottom as we looked at a few examples of ones that we had researched and realised that most of them had reviews at the bottom.

Magazine advert font

We started to look at different fonts that we liked the look of from Dafont. We needed to make sure that the fonts that we looked at are professional and attract the audience.

Here are a few fonts that we have considered:

1. 

We decided not to use this font as we wanted a font that looked original and stand out and we feel that this font was a bit plain and simple. Therefore, we decided to look at a few other options.

We like these fonts however I think that they look really plain again and simple. Therefore, we continued to look for a few ore examples.

We have decided to use these fonts as we believe these look the most effective and will look good on the magazine advert. I will add these to the magazine that we will make and make a final decision on the ones we are going to use once we have all of the images together.

Magazine advert Research

Magazine Advert Research:

When researching magazine adverts these magazine adverts caught my eye as I like that the artist is on the front cover which instantly made the magazine advert catch my eye. I asked a few of my friends  which magazine advert they preferred and why.

One of my friends said that they preferred the Jessie J advert as the image that is used they feel stands out as it almost makes you feel like she is watching you. She also said that she likes the colours that are used together as the black, white and gold go well together and make the poster stand out more.

Another friend that I asked said that she preferred the Lana Del Ray advert as she said that she likes the mix of blue and white colours that are used to make it stand out.  

When I come to make the magazine adverts I will make sure that it stands out and the colours and fonts that are used are catchy and bright.  I am also going to look into the different backgrounds that I may use as I think that the difference between having a picture in the background and just a plain background really stands out.

Magazine questionnaire responses

Feedback on music video

We have had a few comments on our youtube video saying how they like our music video.

Target Audience - Magazine Advert

I am going to plan some questions that I can ask my target audience about what they like to see in a magazine front cover. Alicia is creating questions for the CD target audience questionnaire which we are going to share with one another.

We are going to video record a few of our target audience responses to the questions which will make it easier for us to know what to create on the front cover. We will upload these videos ones we record them next lesson.

Images of magazine front covers that I will show:

1. What magazine front cover is your favourite?

2. Why is it your favourite?

3. How often do you read magazines?

4. What type of magazines do you read?

5. What appeals you to reading a magazine from the front cover?

6. What do you like to see on a front cover magazine?

7. How much would you normally pay to buy a magazine?

8. What is a popular magazine brand that you like?

9.  What would you normally expect male and females to wear on a front cover?

10. What colours would you like to see on the front cover background?


I have printed the questions and the images so that we can easily ask the target audience next lesson in front of them.