The second genre that I looked at was Indie Rock as it is a very popular genre at the moment, with new artists and bands coming up all the time. Indie Rock-is a genre ofalternative rockthat originated in the US and the UK in the 1980s. Originally used to describeindependent record labels, the term became associated with the music. In the 2000s, as a result of changes in the music industry and the growing importance of the Internet, some indie rock acts began to enjoy commercial success, leading to questions about its meaningfulness as a term.
In the mid-1980s, the term Indie Rock began to be used to describe the music produced on punk and post-punk labels. Some prominent indie rock record labels were founded during the 1980s. By the end of the 1990s indie rock developed subgenres and related styles including lo-fi, noise pop, emo, slow core, post-rock and math rock. In the 2000s, changes in the music industry and in music technology enabled a new wave of indie rock bands to achieve mainstream success.
In the early 2000s, a new group of bands that played a stripped-down and back-to-basics version of guitar rock emerged into the mainstream. The commercial breakthrough from these scenes was led by four bands: The Strokes, The White Stripes, The Hives and The Vines.
Music Videos - In typical Indie Rock music videos the whole video is normally of a live music concert that they have done that has been filmed. This is because the artists normally have a niche audience so by involving the fans into the music video it shows the passion that they have for their fans and that they appreciate what they do for them. A key example of a rock indie band that does this is "30 Seconds to Mars".
As well as this many rock indie bands use narrative in their music video to connect the fans also to what they're saying. Whether it be a story or to show the passion that they have for their fans. This makes the target audience that bands have in this genre be niche but they're very connected to the fans that they do have. Bands in this genre with a niche audience mainly use social media to promote their songs as this is the main part of the distribution of the music. They rely heavily on world of mouth through people on social media to make sure that the albums and songs are shared. Bands rely on social media to promote their albums as they're part of an independent record label meaning the company doesn't distribute the albums as much it is down to the artists to promote their own music.
Mise en scene - narrative and performance is used in most of the music videos to create a vast difference in what each video does to make it original which appeals to their particular target audience with it normally being a niche audience. Bands usually stereotypically wear rock star clothes in the music videos that they would wear at a concert. Their hair is usually coloured and in a punk rock way to relate back to the genre that they're part of. The lighting in the music video is usually light as the light in a concert is normally bright to make the audience engage into the concert. The lighting is also into the audience to make the audience feel like they're part of the concert with the band.
Indie rock is a sub genre and appeals to mainly independent labels as the audience is mainly niche, national audiences in the one country that that particular band or artist is from. Indie Rock is a fairly new genre of music with only very recent success with normally a very niche and national audience. I like that the indie rock genre is very individual and this is what makes me interested in this sort of music.
Genre One - Pop: Alicia, Hannah and I presented the pop genre presentation to the rest of the class. We look at the history of the pop genre and artists that have been signed to this genre.
The genres that I am interested in is Pop, Rock, and Rap and so I have decided to research these different genres as well as artists/groups that I like in these particular genres.
Unforgettable - French Montana:
French Montana - Karim Kharbouch (born November the 9th, 1984) better known by his stage name French Montana, is a Moroccan American Hip Hop recording artist. Unforgettable - It was released through Epic Records and Bad Boy Records on April the 7th, 2017. It's peak position in the UK charts was number 5 and 9 in the US charts. The music video for this song was premiered on April the 13th, 2017 on Vevo and YouTube. The video was shot in Kampala, Uganda which was directed by French Montana himself and Spiff TV and includes Uganadan young dance group. The music video has over 82 million views on YouTube making it one of the most popular as it trended for 2 weeks. What I like about this music video is that it is very well thought out and is very different to the norm of a music video making it original. It also, adds a different interpretation of what the song is about with the dancers of the poor area in Africa. This genre hip hop is very different to what I would normally listen to but I enjoy the song as it I upbeat and catchy.
Little Mix - Shout out to my Ex:
Little Mix -Little mix are a British girl group formed in 2011 during the eighth series of the UK XFactor. They are so far the only group to win the competition. They were signed with Simon Cowell's record label Syco Music and released as there first single "Cannnonball". The members are Jade, Perrie, Leigh - Anne and Jesy. Their first single "wings" was in the top 10 in the UK and the US and made them the first group to reach the top 5 since the spice girls. They have had four, number 1 songs in the UK (Wings, Salute, Black Magic and Shout out to My Ex). The group won best British single at the 2017 Brit Awards and have has 2 MTV Europe Music awards, two Teen Choice Awards and two Glamour Awards. They have achieved four platinum certified albums and eleven certified singles in the UK. They also hold the record for the most VEVO certified videos for a British female artist, pushing Adele to Second place.
Shout out to my EX - The song was number 1 in the UK for a couple of weeks, after them performing on the XFactor live shows. The music video was set in the Tabernas desert in Almeria, Spain and was released on October the 21st 2016 on VEVO. I like this music video as it is very fun and high paced with a lot of different shots in different locations to make it high energy.
I like the genre of this song Pop as it is really upbeat and catchy of which I enjoy to listen to as it is inspiring and happy. Also, I like this song because they have variety of different shots that they have used which I would like to use when it comes to making my music video.
1975 - The Sound
The 1975 - are an English rock band originating from Manchester.The group consists of lead vocalist and rhythm guitarist Matthew Healy, lead guitarist Adam Hann, bass Ross MacDonald, and drummer George Daniel. The Sound - The song was released as a radio single on 19 February 2016. It is currently the band's highest charting single in the UK, peaking at number 15. Rolling Stone named "The Sound" one of the 30 best songs of the first half of 2016.The music video for the single was released on 25 February 2016 on the band's YouTube channel. The group are shown dressed in black and playing in a large glass cube in a dark room throughout. This music video makes the audience feel connected as they're telling a story that they want the audience to understand the meaning behind the song. I like this song as it is very different to the norm song that is in the charts and the original type of music is very original. They play as a band which is very good live of which I like also. I also like that the story that runs throughout the music video is something that I want to do as it engages the audience and I want them to feel engaged and remember the story of the music video.
Macklemore and Ryan Lewis - Same Love:
Macklemore - Benjamin Hammond Haggerty (born June 19, 1983), known by his stage name Macklemore is an American hip hop recording artist from Kent, Washington. His stage name originated from his childhood; it was the name of his made-up superhero. Since 2000, he has independently released one mixtape, three EPs, and four albums. He has significantly collaborated with producer Ryan Lewis as Macklemore & Ryan Lewis. Macklemore and Ryan Lewis's single "Thrift Shop" reached number one on the U.S. Billboard Hot 100 in 2013. Their second single, "Can't Hold Us", also peaked at number one of the Hot 100 Chart, making Macklemore and Lewis the first duo in the chart's history to have their first two singles both reach the peak position. Macklemore and Lewis released their debut studio album The Heist on October 9, 2012, which charted at number 2 on the U.S. Billboard 200. They won four Grammy Awards at the 2014 ceremony, including Best New Artist, Best Rap Album (The Heist), Best Rap Song and Best Rap Performance (Thrift Shop). Same Love - is a song by American hip hop duo Macklemore & Ryan Lewis, released as the third single from their 2012 debut studio album, The Heist. The track, featuring vocals by Seattle-based singer Mary Lambert, talks about the issue of gay and lesbian rights and was recorded during the campaign for legalised same-sex marriage in Washington State. The cover artwork for the single shows a photograph of Macklemore's uncle, John Haggerty, and his husband, Sean.
The song was featured as a part of YouTube's Pride Week.The video has over 162 million views on YouTube as of November 2016.
I like this music video as it has a story behind the music which makes the audience feel engaged in more than just the music but also the deep meaning of the lyrics. This music video also has a meaning behind it which I really enjoyed looking at and I like that I can remember it after I have watched it.
Selena Gomez - Kill Em With Kindness:
Selena Gomez - Elena Marie Gomez (born July 22, 1992) is an American actress and singer. She signed a recording contract with Hollywood Records in 2008 and subsequently formed her band Selena Gomez & the Scene the following year. The band released three studio albums and produced four top 30 singles by 2011.
She released another album of which debuted at the top of the Billboard 200 in the United States, and included the top ten single "Come & Get It". Her second top ten single, "The Heart Wants What It Wants". Selena released her second studio album, Revival, in October 2015. The album debuted at number one on the Billboard 200, while the first three singles "Good for You", "Same Old Love" and, "Hands to Myself" all topped the Mainstream Top 40 chart in the United States. Among music collaborations, she has worked with Charlie Puth on the song "We Don't Talk Anymore", and with Kygo on "It Ain't Me". Gomez has sold over 7 million albums and 22 million singles worldwide, according to Billboard.
Kill em with Kindness - It is the fourth and final single from her second studio album Revival (2015). Gomez and Dave Audé wrote the song with its producers Rock Mafia and Benny Blanco. It was inspired by the fat-shaming Gomez endured from news outlets and social media users after pictures of the singer on a beach in Mexico surfaced online. "Kill Em with Kindness" garnered generally positive reviews from music critics, who highlighted its positive themes, sleek production, and hook, although some felt it lacked originality. In the United Stakes, it peaked at number 39 on the Billboard Hot 100.The accompanying music video was directed by Emil Nava and released on June 6, 2016. The black and white clip follows the singer around a sprawling mansion during multiple photo shoots, dressed only in a corset and underwear.
I like this song as it has an inspiring message behind it of showing the haters and critics that they can't bring you down. I also like this music video as the lyrics take over the music video and it adds to the story of what is happening which makes it really emotional and thought provoking.
Beyoncé - Pretty Hurts
Beyonce - Beyoncé Giselle Knowles-Carter (born September 4, 1981)is an American singer, songwriter, and actress. Born and raised inHouston, Texas. Her debut album,Dangerously in Love(2003). The album established her as a solo artist worldwide, earned fiveGrammy Awards, and featured theBillboard Hot 100number-one singles "Crazy in Love" and "Baby Boy".
Pretty Hurts - Pretty Hurts is a song recorded by American singer Beyoncé fifth studio album (2013). It impacted mainstream radio in the United States on June 10, 2014, as the fourth single from the album. The song was written by Sia, Beyoncé and Ammo, and its production was handled by the former two. Additionally, the song's lyrics deal with the consequences of society's high standards of beauty, and in "Pretty Hurts" eating disorders are depicted as one of the subjected results. "Pretty Hurts" won in the category for Best Song with a Social Message at the 2014 MTV Europe Music Awards and was named the best track of 2014 by the Associated Press. The accompanying music video for "Pretty Hurts" was directed by Melina Matsoukas, and features Beyoncé competing in a beauty pageant.
I like this music video as again the lyrics and the music video has a strong message to Geta across to the audience which I believe is really successful. Beyonce has used her power and voice to write a song that millions of people all around the world can relate to and can get some advice from the music video.
Black Eyed Peas - Where is the love
Black Eyed Peas - is an American group, consisting of rappers will.i.am, apl.de.ap, Taboo and Fergie. Originally an alternative hip hop group, they subsequently changed their musical sound to pop and dance-pop music.Although, the group was founded in Los Angeles in 1995, it was not until the release of their third album Elephunk in 2003 that they achieved high record sales. Since that time, the group has sold an estimated 76 million records (35 million albums and 41 million singles), making them one of the world's best-selling groups of all time. Their first major hit was the 2003 single "Where Is the Love?" from Elephunk, which topped the charts in 13 countries, including the United Kingdom, where it spent seven weeks at number one and went on to become Britain's biggest selling single of 2003. Their fourth album, Monkey Business, was an even bigger worldwide success, certified 4× Platinum in the U.S., and spawning four singles, "Don't Phunk with My Heart", "Don't Lie", "My Humps" and "Pump It". Where is the Love? - is a song by American hip hop group The Black Eyed Peas. It was released in June 2003 as the lead single from their third album, Elephunk. The track features vocals from Timberlake, although he is not officially credited on the single release. It was the band's first song to feature singer Fergie as an official member. "Where Is the Love?" saw success on radio airplay charts, peaked at number eight on the US Billboard Hot 100, and topped the charts in Australia, Ireland and the United Kingdom. It became the biggest-selling single of 2003 in the latter country. The band and Timberlake received two nominations, Record of the Year and Best Rap/Sung Collaboration, for "Where Is the Love?" at the 46th Grammy Awards. A new version "#WHERESTHELOVE" by The Black Eyed Peas featuring The World was released on August 31, 2016, in collaboration with a great number of artists within the music industry. I like this music video as it has a very strong message that the audience can see and the music video adds to this. Some of the shots in the music video are very effective of which I will look at using when it comes to making my music video.
